Display support for containers



m llml llllll llml I Oct. 5, 1943. -A. CHAPPORY 2,330,368

DISPLAY'SUPPORT FOR CONTAINERS Filed June 6, 1941 2 Sheets-Sheet l INVENTOR Z6 ANDREW CHAPFDEY WTfORN Oct, 5, 1943. A. CHAPPORY I 2,330,368

DISPLAY SUPPORT FOR CONTAINERS Filed June 6, 1941 21 Sheets-Shet' 2 INVENTOR M ANDREW CHAPPORY ORNE Patented Oct. 5, 1943 nisrndrsurronr FOR CONTAI ERS Chappory, Brooklyn, Y.,l ass ig nor m1 1 NationalBi'scuit companygNew Yorki'N. Y., a

corporation ofNew Jersey n J I Application Juliet; 1941,.- Serial No. ssegsos Ciaims (:01. are;e iyf invention: relates to a. display support for containers'and in the form which I have selected for illustrationis'particularly adapted to support acaddy or Q ofbi'scuit'or other bakery products on a shelf, counter or table at such an angle;

as to effectually display the contents- The-Support requires a minimum of room or space-,andf

utilizes spece'that. 'otherwi'seis wasted.

In-grocery stores, markets, delicatessens and:

the like, spaceior dis-playing the many kinds of merchandise is aha-premium and all sources of supply are vying withone-another to get the; best or mosteffeciive display space=for their products. Thishas resulted in the-"introduction of. many kinds of display'racks', cabinets and other fixtureabut allof them have" this objection-that they utilize space that is needed forother pur poses or articles." Bymeansof the present in-' vention, I am able to use the edge of a counter, table or shelf, that otherwise wouldsbe unused, to. support a eaddy'of merchandise iii-position} where its 'displayywill be most efiective, In" another form of the invention, thecaddy may be supported on anyfi'at -surface; as the top of atable or counter, at the height where the merchandisecan, be best seen bythe. prospective customer and where i-t'willf occupy a minimum of space, I

Referring nowto thedrawings, Fig. 1 is a front eleyationshowinga caddy sup-- ported on the front of 'on'eof "a tier of shelves that are filled with other merchandise. 3

Fig; 2is a sideelevation ofFig. 1.

Fig. 3 is an enlarged section through the sup port and part of acar'tonr Fig. '4 is a'view along-the Iine- 4-4 of Fig. 2.

Fig. 5 is aperspective'view oif theinvention adapted f or use on a fiat supporting surface.

Fig. 6is a cross-section of Fig. 5, showing a I caddy on the support.

Fig. 7 is a View, partly broken away, along the line 5-1 of Fig. 6.

In Figs. 1 to 4, I have shown'my invention adapted to support a caddyof biscuit in display position on theiront edge of one of a tier of shelves H on which various articles of merchandise H are stacked. The caddy I2 is made from .heavy moisture-proof cardboard and onits front or top face carries the usual glass-front display cover it. The'bottom of the caddy as shown in Fig. has oppositeclosing flaps I4, I 5, the length of which is equal to one dimension of the caddy and the widthofwhich is alittle greater than half of the other dimension of the caddy so that the flapsoverlap at the center. Sealing flaps I6,

I 1 are relatively narrow and are secured-by staples; l 8 to? the closing flaps adjacent their. side edges to- 'closethebottom.

Ihe supporticomprises a sheet metal plate l9 having its lower edge bent forward to form a ledge or rest 20, the upper face of which: lies in a plane a't:rightsanglesto theiaceof the plate, arid: having: its upper edge cutaway to provide a tongue "Zlfiw'hich isslightlyless in width than the distance between the inneredges of the seal-. ing-flap'slii, E -This plate is secured to abracket or clamp-22minany suitable manner'as'by rivets 23 01- spot welding and-the bracket hasan upper horizontal arm .24 and a lower arm 25,.the. lower arm carnving aclampingscrew 26 andthe upper arm having a pad or bufier 2T madeairom rubber or other suitable material so that. it will not scratch the: upper surface of the shelf H1 or table or counter to which the clamp may be fastened;

Y In "usingthe invention, the support is secured to the frontedgeof a she1f,table, counter,'or the like bytheclarnping screw 26 and then the caddy with the'display cover [3 in place is placed with its bottom against the plate and slid down until the'frontor" bottom ,1 edge of the-caddy comes 'to I rest orithe ledge and the tongue Zi'slips' under the edge -ofthe outer sealing flap l4. In some cases the overlapping edges of the "flaps l4, l5 V may besecureditogetherat thecenter by a staple 28, as indicated in-dottedlines in-Fig.4. If such a staple' i's used, it will be removed -before the caddy 'is placed on the'support 1 -It'will :thu's be see1rthat I have provided a means'for-suppoitinga caddy of biscuit or other merchandise" in excell'ent display position and withoututilizing any space in the store" that would be used for other merchandise. When the caddy is mounted on a shelf as indicated in Figs: 1 and"-2; no space on the shelf istake'n up butthe shelves-can still be used' for stacking themerchandise just as though the support were not there.

In Figs. 5 to '7, I have shown another form of my invention which may be used for supporting a caddy on top of a counter, table orethe like. In this form of the invention the metal plate 29 is supportedon a frame made from a rod or heavy I wire, the two ends of the rod 30, 3| being welded, brazed orotherwise secured to the back of the plate. From the plate the wire is bent down and then forward to provide a horizontal base 32, 33 which is adapted to rest on the table or counter. Intermediate the ends of the parts of the Wire that provide the base, they are bent'upwardly and forwardly to provide loops 34, 35 which extend at right angles to the plate 29 and form a rest similar to the ledge or rest 20 on which the lower forward edge of the caddy rests.

The plate 29 has a tongue 36 at its upper edge which may be offset from the plane of the plate as shown in Fig. 5 or may project from the upper edge the same as the tongue 2| in Figs. 3 and 4.

When the tongue 2| or 36, lies in the same plane as the plate l9 or 29, it will press outward on the closing flap l4 and the plate will press inward on the sealing flaps l6, I! with a clamping or binding effect to hold the carton firmly in" display position.

In using this form of theinvention, the support is placed in the desired place on the counter and after ailixing the display cover l3; the bottom of the caddy is placed against the plate 29 and slid down until its front edge bears on the rest 34, 35 and the tongue 36 slides under the bottom closing'flap I4 as clearly shown in Figs. 6 and 7. I J

While I have shown the plate 29 as a short plate in Fig. 5, it may bereplaced by the plate shown in Figs. 3 and 4 in which case. the-ledge. 20 will take the place of the loops 34, 35 and these loops will be omitted. I While I have shown the supporting plates 19 and 2B as adapted to hold only a single caddy, they may of course, be made of sufficient length to support two or more caddies; I The form of the invention showniin Figs. 5 to '7 effectually displays the merchandise in the caddy and it maybe placed anyplace in the store where a very small space is available and does not take up any appreciable. amount of room as do the usual display racks. I j The tongue 2!, or36, maybe substantially as wide as the space betweenthe flaps I6, I! as shown in Figs. 4 and 7,,or it may be cutaway at the center so as to be formed intwo parts. When the tongue .is divided thus, the two parts will straddle a staple such as the staple 28, if it be used, and it need not be removed before placing the caddy ,on the support.

.Having thus..described my invention, what I claim and desire to secure by LettersPatent is:

position with the bottom of the container .resting against one face of the plate, the tongue ex tending under the outer bottom closing flap and one side bearing on said rest, I

2. A support for a container of the kind having bottom' closing flaps which overlap at their inner edges and bottom sealing flaps; overlapping rest.

3. A support for a container of the kind having bottom closing flaps which overlap at their inner edges and bottom sealing flaps overlapping and secured to opposite side edges of the closing flaps comprising a metal plate having a tongue at one edge of less width than the plate, a laterally extending ledge at the opposite edge perpendicular to the plate, and means for supporting the plate in inclined position with the tongue at the top and the ledge extending forwardly from the lower edge, whereby the container may besupported with one side resting on-the'ledge and the tongue engaging under the outer closing flap with the sealing flaps bearing on the plate.

4. A support fora container ofthe kind having bottom closing flaps which overlap at their inner edges and bottom sealing flaps overlapping and secured to opposite side edges-of ,the closing flaps comprising a metal plate having a tongue on one side of less width and of less height'than the plate, aledge extending from the opposite edge at right angles to the face of the'plate and tongue,.and a'bracket'secured to the face of theplate opposite the ledge and adaptedjto befastened to the edge of a shelf for supporting the .plate in-inclined position with the tongue at the top extending rearwardly over the shelf and the ledge extending forwardly from the lower edge, whereby the container may be supported with one side resting on the ledge and the tongue engaging under the outer-closing flap with the sealing flaps bearing on the plate. I

5. A support for a containerof the kind havingbottom closing flaps which overlap at'their inner edges and bottom sealing flaps overlapping and secured-to opposite side edges of theclosing flaps comprising a metal plate having a tongue on one. side of lesswidth than the plate, a frame secured to said plateand havin a base adapted to rest on a horizontal surface and support the plate in inclined position with the tongue at the top, said frame havingrests extending forward substantially perpendicular, to said plate, whereby the container may be supported with one side against said rests and the tongue engaging under the outer closing flap with the sealing flaps hearing on the plate.

. ANDREW CHAPPORY. 

